Marketing News

Dove Men+Care Hair’s “Hair to the Throne” contest

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By: TOM BRANNA

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For its Dove Men+Care Hair’s “Hair to the Throne” contest, Unilever partnered with well-known husband and wife design duo Mark and Theresa Clement to dole out more than $30,000 worth of prizes, including a dream bathroom renovation—and the product to stock it—as well as an exclusive consultation with the couple.  On the women’s side, Dove’s hair care unit has a new partnership with PRIV, an on-demand beauty and wellness app that sends vetted industry professionals to the doors of its users. P...

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